Advertising, Websites & DMS

Advertising, Websites & DMS – Angie’s Auto Supplies (CarLotSupplies.com)
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Advertising, Websites & DMS

Where to list cars, host your site, and manage deals. This is the short list—what most independent dealers actually use.

Advertising Websites DMS / CRM / F&I
Angie’s Notes (Quick)
  • Test platform ROI in 60–90 day windows.
  • Track cost-per-lead & cost-per-sale, not impressions.
  • Feed inventory everywhere that’s profitable; keep photos consistent.

Advertising Platforms

Mix and match based on your market. Watch CPL/CPS and lead quality.

Facebook Marketplace

High local demand; dealer listing options/policies change—confirm current rules.

Open Marketplace
CarGurus

Strong lead volume & price-sensitive shoppers. Good comp visibility.

For Dealers
CARFAX for Dealers

Trust signals + vehicle history. Helps with transparency and value talk-tracks.

For Dealers
KBB.com for Dealers

Valuations + Instant Cash Offer flows. Useful for appraisal funnels.

For Dealers
Autotrader

Often not worth the cost for most independent dealers—test carefully.

For Dealers
Cars.com

Often not worth the cost for independents—evaluate your market.

For Dealers

Website Hosting

Dealer-first platforms that small and mid-size lots actually use.

Carsforsale.com

Fast templates, inventory feeds, and solid SEO out of the box for small lots.

Dealers
DealerCarSearch

Affordable, integrated feeds, easy content updates. Good for lean teams.

Visit

DMS / CRM / F&I

Tools for penciling, contracting, inventory, lender portals, and BHPH workflows.

Frazer DMS

Independent dealer staple: strong forms, deals, BHPH tools, and reporting.

Visit
DealerCenter

DMS + CRM + inventory + lender hub; excellent for subprime workflows and Westlake.

Visit
RouteOne

Credit apps + eContracting; connects to many lenders, smooths funding.

Visit
Angie’s Notes
  • Test platform ROI in 60–90 day windows. Keep what converts; drop what doesn’t.
  • Always track cost-per-lead (CPL) and cost-per-sale (CPS), not just impressions.
  • Feed inventory everywhere that’s profitable; maintain consistent photos and price integrity.
  • Ask your reps for trial months and bundle pricing—negotiate from results, not promises.

ROI Tracker (CPL • CPS • Close Rate • ROAS)

Enter your numbers by channel and watch metrics calculate automatically.

Facebook Marketplace
Channel FB
CPL
$0.00
CPS
$0.00
Close Rate
0.0%
ROAS
0.00×
CarGurus
Channel CG
CPL
$0.00
CPS
$0.00
Close Rate
0.0%
ROAS
0.00×
CARFAX
Channel CF
CPL
$0.00
CPS
$0.00
Close Rate
0.0%
ROAS
0.00×
KBB
Channel KBB
CPL
$0.00
CPS
$0.00
Close Rate
0.0%
ROAS
0.00×
Autotrader
Channel AT
CPL
$0.00
CPS
$0.00
Close Rate
0.0%
ROAS
0.00×
Cars.com
Channel CARS
CPL
$0.00
CPS
$0.00
Close Rate
0.0%
ROAS
0.00×
Total Spend
$0.00
Total Leads
0
Total Sales
0
Total Revenue
$0.00
Tighten your process

Standardize your ad mix, dial your photos, and keep fresh supplies at the desk.

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