Don't Just Comply, Capitalize: A Dealer's Guide to the Buyer's Guide

Don't Just Comply, Capitalize: A Dealer's Guide to the Buyer's Guide

Angela Roe
Don’t Just Comply, Capitalize: A Dealer’s Guide to the Buyer’s Guide
Compliance • Sales Process • Pro Tips

Don’t Just Comply, Capitalize: A Dealer’s Guide to the Buyer’s Guide

Turn a legal requirement into a front-line advantage with better process and professional supplies.

By Angela Roe Updated Aug 17, 2025 ~6 min read

In our business, there are hassles and there are assets. The FTC Buyer’s Guide can be either—depending on your process. With the right workflow and supplies, it becomes one of the most powerful tools on your lot for communication, transparency, and professionalism.

The Law of the Land: The FTC Used Car Rule

The Buyer’s Guide comes from the Federal Trade Commission’s Used Car Rule (in effect since 1985). Its purpose is simple: clearly disclose whether a vehicle is being sold with a warranty or “as-is,” so there’s no confusion before the customer signs.

Who must comply? Any dealer who sells six or more used vehicles in a 12-month period. Post the sticker conspicuously—commonly on the driver’s side rear window—before the car is offered for sale.

Note: This article is for informational purposes only and is not legal advice.

The Two Paths: Printing vs. Pre-Printed Forms

Path 1

Printing from Your DMS

Convenient, but often yields streaky ink, crooked lines, and flimsy paper—undercutting your vehicle’s presentation and risking printing errors.

Path 2

Using Pre-Printed Forms

Durable, clean, and consistent. Pre-printed Buyer’s Guides look official, withstand weather better, and simplify your process at both small and large scale.

Pro move: Many top dealers make “Place Buyer’s Guide” the final step of recon. It’s the green light that a unit is 100% front-line ready.

Pro Tips for a Professional Look

Protect your work: Slide the form into a sheet protector. It keeps the document crisp even on hot or humid days.

Tape all four corners: Train your team to secure each corner. One strip in the middle leads to a droopy, sloppy look.

The Buyer’s Guide as a Communication Tool

More than a legal form, it’s a visible reference during sales—clear warranty info, “as-is” status, and disclosures at a glance. At write-up, have the customer sign a clean copy and file it in the deal jacket.

Operational hack: Use small notations for internal coordination (e.g., “PC” for prior collision that you’ll disclose, a mark for reconstructed title). Make it part of the vehicle’s story from recon to sale.

Upgrade Your Process (Fast Checklist)

Stock pre-printed Buyer’s Guides (English & Spanish where appropriate).

Keep sheet protectors and quality tape at each workstation.

Add “Place Buyer’s Guide” to your recon checklist as the final step.

Have a sign-and-file routine at write-up; file copies in the deal jacket.

Ready to upgrade your process?

© 2025 Angie’s Auto Supplies. This article is for information only and is not legal advice. Check current FTC guidance and your state requirements.
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